This text explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. It introduces key terms and theories that underlie design research; examines the importance of visual grammar and design literacy, audience, communication theory and semiotics; and features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving.

http://books.google.com/books/previewlib.js

GBS_insertEmbeddedViewer(“O08UCwAAQBAJ”, 500,400);