Technological advances have changed not only the constraints and possibilities of individual media, but the interplay between media, and our expectations. Never before have we had the potential to channel and cross-reference such a wealth and diversity of information; and never before have we been posed such difficult questions about how information is structured, delivered, and accessed; about who sees what, where, and for how long. Designers not only have to be successful in designing for this medium and that medium but in making them work in tandem with each other, without tautology or contradiction. A cross-media approach involves media selection, optimisation, and articulation to define effective and efficient strategies for the delivery of information, where each medium is played according to its strengths. In this environment everyone is a prospector: everything is up for grabs. This book illustrates these themes through the working methodology of Jannuzzi Smith, one of Europe’s most innovative and influential design studios.

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