To kick things off with Season 2 of Foundermetrics, we sit down with Mark Wright, one of the most successful Apprentice winners to date. Mark’s meteoric rise through digital marketing truly is the stuff of dreams and showcases the rewards for those who dare to pursue the impossible.

Mark takes us on a journey back to his days on BBC’s The Apprentice, sharing not just the thrill of the win but the real graft behind the glamour. Working alongside Lord Sugar, Mark founded Climb Online, now a beacon of success in the digital marketing world, known for its disruptive strategies that have propelled household brands to new heights.

But it’s not all smooth sailing. Mark gets real about the toughness required in business—”you need rhinoceros skin,” he says, candidly discussing his own moments of failure and the lessons learned. He shares wisdom on refining your idea, measuring success in the early stages, and why helping others succeed is the real marker of your triumph.