“Web Advertising and Marketing” is a complete guide to the tricky business of building an effective online commercial presence. It walks readers through the process, from understanding the basic technology to building an online marketing plan. It includes case studies of businesses and their successes and failures on the Web.
http://books.google.com/books/previewlib.js
GBS_insertEmbeddedViewer(“_g9FAAAAYAAJ”, 500,400);