According to the Science Direct study conducted (https://www.sciencedirect.com/science/article/abs/pii/S0749597896900837), customers are 40% more likely to purchase from your product suite where anchor products and prices exist.

Anchor pricing essentially pits a lower cost item against a higher cost item to increase the attractiveness of the lower cost item.

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X: @Tuvs_P
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Email: tuvia@prodexsolutions.com.au

In this video I go through why this strategy easily convinces customers that the one (lower cost) is better value.

This strategy is employed by many industries to great success, including Coffee shops like Starbucks, electronic manufacturers like Apple and Samsung as well as supermarkets with their home brands.

It can work for you as well when implemented correctly.

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