Evolution has a far greater reach than us turning from primates to humans. Business has its own version of evolution and very recently we are witnessing a rate of evolution in businesses that has never gripped organizations ever before. In a single year you may see trends falling out and things being considered old as newer and better versions of the same products and services make it to the markets. For business organizations now, there is nothing else that changes more quickly as their marketing strategies. At this time, the one marketing strategy where every company has made a beeline for is social media. The only place where people of a vast range of interests, geographic diversities, race, ethnicity and choices come together. Social media marketing may be old enough but considering the other types of media that are used for marketing, it is still in its nascent stages.