This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media. The fourth edition features concise, graphics-oriented sections that get students creating content early. Updates throughout complement new sections on AI and Web3 and a full suite of online ancillaries.
http://books.google.com/books/previewlib.js
GBS_insertEmbeddedViewer(“8iok0AEACAAJ”, 500,400);