Visualize waiting at a bus quit … and suddenly an online Axe Angel begins talking with you live!
This futuristic campaign utilized AR innovation and touchscreens to turn regular bus sanctuaries into interactive experiences People could chat with an online Axe Angel in actual time thanks to a live 3G connection.
The campaign grabbed massive public focus and revealed just how smart marketing can mix innovation with entertainment to develop remarkable brand name experiences.
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JCDecaux.
#digitalscreens.
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