SEO experiments that will change the way you think about digital marketing.

Everybody knows backlinks make you rank higher.

One guy showed even when backlinks are removed the positive effects don’t disappear.

This is called link echoes.

Multiple experiments have shown backlinks make you rank higher on Google even when they’re removed.

Lots of people know page titles that get clicked more makes pages rank better.

Multiple influencers exploited this.

They told their followers to Google something, click their link, then their pages skyrocketed.

Maybe the scariest one…

Google is valuing user-generated content so highly right now, that many people have shown they can copy exact articles from other sites, paste them onto Reddit, and rank above the originals.

The solution to this one is bottom-of-funnel keywords.

The page structures here and amount of pages makes this too much work for Reddit copying.

You can learn more about bottom-of-funnel keywords at Compact Keywords.

#seotips #searchengineoptimization #digitalmarketing