This is an open access book. Thirteenth International Conference on Entrepreneurship and Business Management UNTAR 2024 (ICEBM 2024) is one among various international seminars organized by Universitas Tarumanagara (UNTAR) from 2011. ICEBM held by Business Management Study Program, Master of Business Management Study Program, Doctoral Study Program of Management and Directorate of Research and Community Engagement (Tarumanagara Center for Entrepreneurial Studies)

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