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Mendefinisikan pemasaran dan membuat kerangka langkah proses pemasaran

Mengidentifikasikan elemen kunci dari strategi pemasaran yang digerakkan pelanggan dan mendiskusikan orientasi manajemen pemasaran yang memandu strategi pemasaran

Marketing Management Philosophies

Production Concept

Consumers favor items that are available and highly affordable.

Improve production and distribution.

Product Concept

Consumers favor items that provide the most quality, performance, and innovative features.

Selling Concept

Consumers tends to buy products only when the organization promotes/ sells these items.

Marketing Concept

Concentrates on needs/ wants of target markets & delivering satisfaction much better than competitors.

Societal Marketing Concept

Concentrates on needs/ wants of target markets & delivering superior value