OYO’s most current campaign featuring Sasha Chhetri has triggered a massive nostalgia wave online. While the advertisement intended to promote OYO’s new upgrade, target markets quickly attached Sasha with her famous Airtel 4G picture instead. From the acquainted red designing to the opening dialogue, the project advised customers even more of Airtel than OYO itself.

Marketer often make use of identifiable faces to develop instant psychological engagement, however the genuine difficulty is moving that knowledge towards the brand-new brand. In this instance, nostalgia appears to have outweighed the project message. The web is reviewing Airtel memories more than OYO’s offering. Was this a brilliant eye-catching strategy or accidental cost-free promo for Airtel?

#OYO #Airtel #SashaChhetri #Marketing #Advertising #Branding #DigitalMarketing #MarketingStrategy #Business #Startup #ViralAd #SocialMedia #BrandRecall #IndianAds #MarketCars

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