Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics in
http://books.google.com/books/previewlib.js
GBS_insertEmbeddedViewer(“qGZB-h-3oyYC”, 500,400);