Kalau belajar advertising and marketing bisa dari mana aja, kenapa pada akhirnya … marketing masih terasa susah buat di-crack?

Di episode kali ini, Pandji Pragiwaksono (Stand-Up Comedian and CEO of Comika), akan cerita tentang gimana awal mula ketertarikannya buat mempelajari advertising and marketing … sampai gimana akhirnya ilmu-ilmu advertising yang didapatkannya dari pengalaman, ngebentuk cara Pandji dalam “berstrategi” sebagai seorang funnyman ataupun CEO di Comika.

Karena advertising itu … ternyata bukan cuma soal belajar “ilmunya” aja, tetapi juga soal bagaimana kita bisa menerjemahkannya ke dalam langkah-langkah strategis; sesuai konteksnya.

Remain tuned dan tonton sampai selesai. Enjoy! xD

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Phases.

00:00 – Intro.
03:04 – Pandji’s First Encounter with Sales and Marketing.
07:21 – The SPIN Method.
10:34 – Pandji’s Take on Learning vs. Doing Marketing.
12:38 – How Pandji Learns Marketing From Everything Around Him.
13:54 – Pandji’s Take on Whether Everyone Can Do Marketing.
16:12 – Case Study: Yandy and Sore.
19:55 – Pandji on Seth Godin’s Marketing Philosophy.
23:19 – The Similarities Between Stand-Up and Marketing.
25:48 – How Pandji Defines Marketing, Branding, and Sales.
33:01 – The Easiest Way to Explain Marketing.
38:20 – The Comika Marketing Framework.
39:56 – Comedy as a Product: Built by the Comedian, Experienced by the Audience.
41:52 – Pandji’s Core Audience Profile.
44:54 – The Strategy Behind Pandji’s Shows.
47:05 – The Story Behind Creating Skakmat.
50:53 – Pandji’s Next Show: Bold & Bald.
54:46 – Pandji’s Core Mindset Principle for Success.

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