This video clip covers all the crucial ideas you need to recognize as component of Unit 4: Marketing as part of the IB Business Management syllabus. At the end of the video clip, we will share with you the next actions you can take as component of your research study regular depending on your knowledge with the material.
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TIMESTAMPS
0:00 Intro
0:17 Unit 4.1: Intro to advertising and marketing
2:20 Unit 4.2: Marketing preparation
5:12 Unit 4.3: Sales projecting (HL Only).
6:15 Unit 4.4: Market research study.
8:08 Unit 4.5 A: 7Ps of the advertising mix (Product).
9:30 Unit 4.5 B: 7Ps of the advertising and marketing mix (Price).
12:25 Unit 4.5 C: 7Ps of the marketing mix (Promotion).
13:50 Unit 4.5 D: 7Ps of the advertising mix (Place).
15:31 Unit 4.5 E: 7Ps of the marketing mix (People, Process, Physical Evidence).
16:37 Unit 4.6: International advertising and marketing (HL Only).
17:44 Exam strategy.
18:27 What’s following?
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