Take a look at Intellipaat’s Ideal Digital Marketing Program in cooperation with iHub IIT Roorkee: https://intellipaat.com/digital-marketing-course-certification/
The program kicks off by clarifying what digital marketing is, followed by a thorough appearance at its essential components: performance advertising and marketing, social media marketing, material marketing, video advertising and marketing, associate advertising and marketing, and extra. By the end of this course, you’ll get full-stack digital marketing knowledge and be job-ready to join top advertising and marketing teams in leading firms.
Below are the Topics covered in this Digital Marketing Course FREE:
00:00:00 – Introduction to Digital Marketing Course
00:02:01 – Social Media Marketing
00:32:30 – Understanding the Consumer
00:45:32 – Networks of Channels
01:11:55 – Content Marketing
01:16:01 – Where do We See Content?
01:21:41 – What Are the Benefits of Content Marketing?
01:32:00 – How Businesses Take Advantage of Content Marketing?
01:35:29 – Content Strategy
01:43:41 – How to Write Perfect Blog Posts?
01:44:26 – Different Content According to Platform
01:44:38 – Content Marketing Strategy for Instagram
01:47:25 – What Is Email Marketing?
01:54:01 – History of Email Marketing and Evolution Over Time
02:03:32 – Personalisation in Email Marketing
02:28:02 – Email Marketing vs Other Channels
02:31:10 – Opportunities
02:41:11 – Fundamentals of Email Marketing
02:54:11 – Email List Building
03:01:22 – Strategy and Planning the Email Marketing Campaign
03:12:08 – Mailer Lite
04:15:05 – Why SEM?
04:22:40 – Google Page Layout
04:27:15 – Sales Funnel
04:27:50 – Creating a Google Ads Account
04:29:41 – Definition of Budget
04:35:35 – Bidding Strategy
04:37:11 – Ad Group
05:02:51 – Figuring out Keywords for Advertisement Campaign
05:24:30 – Keyword Planner
05:28:22 – Ideal Campaign Structure
05:40:47 – Performance Metrics
05:54:37 – Quality Score
06:03:46 – Ad Rank
06:05:05 – Advertisement Formats or Ad Extensions or Advertisement Assets
06:47:02 – Display Campaigns
07:46:55 – Targeting
07:49:50 – Observation
08:40:18 – Video Advertisement Campaigns
09:03:25 – In-Feed Video Ads
09:19:15 – Bumper Advertisement
09:21:42 – Non-Skippable Instream Ads
09:24:57 – Understand How Do We Do a Video Remarketing
09:30:11 – Shopping Campaigns
10:00:48 – Performance Max Campaigns
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➡ This is What Intellipaat’s Digital Marketing Course Covers:
This advanced program for Digital Marketing Certification entails around 10 Digital Marketing programs, multiple study, quizzes, and industry-focused tasks.
Course 1: Making Informed Business Decisions
Program 2: Personality Development
Training course 3: Website Setup
Course 4: Master SEO
Program 5: Social Media Optimization (SMO).
Training course 6: Paid Ads & Performance Marketing.
Course 7: Media Planning & Buying.
Course 8: Digital Etiquette & Interview Skills.
Program 9: Generative AI for Marketing.
Training course 10: Video Marketing & YouTube SEO.
Course 11: Online Reputation Management (ORM).
Training course 12: Creative Marketing.
Program 13: E-commerce Marketing.
Course 14: PR & Affiliate Marketing.
Training course 15: Lead Management & Analytics.
Course 16: Business & Entrepreneurship.
Course 17: Capstone Project.
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