Too many businesses go into social media marketing on an ad hoc basis. They know they should do something about social media, but don’t really understand what they should do. Some firms just give access to the company’s social accounts to some junior staff members – merely because they are young, so should know all about social media. However, we are well past a social strategy of post and hope. All businesses need to create a social media marketing strategy and operate the business social accounts in a thoughtful, measured way. In this book, you will learn: What social media marketing is, and why should you try it. How to use platforms like Facebook, Instagram, LinkedIn, YouTube, Twitter, and Pinterest for social media marketing. How to establish a global audience and engage them. How to convert potential customers into paying customers. How to generate increased traffic to your website. And much more!

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