When it comes to social media, how do you use it as an artist? Do you have an always-on, share-it-all personality, or do you prefer to keep the focus just on the music? Whatever you decide, leaning into who you really are helps you build the right social strategy for that next big single, album release or tour. In this episode of The Game Plan, a few social marketing experts and artists, like Conan Gray, explain how social media helps you create goals to reach your audience—wherever they may be.

Watch more episodes of The Game Plan here: https://www.youtube.com/playlist?list=PLH8vwzgRCjoGV0zzcEuDf2TuD52OsoYJE

Subscribe to Spotify for Artists: https://bit.ly/2Q1UBHt
Follow us on Twitter: https://twitter.com/spotifyartists
Follow us on Instagram: https://www.instagram.com/spotifyfora…

For more info on Spotify for Artists: https://artists.spotify.com/faq/promo…
Check out the Spotify for Artists site for articles, video series and more: https://artists.spotify.com/