Ever wonder how social media trends can switch so quickly, impacting marketing strategies across the board? Recently, ‘Brat Summer’ dominated social platforms, prompting brands to align their campaigns with the viral trend. But just as quickly, the focus has shifted to a more ‘Demure’ tone, now the most-searched term on Google and the latest marketing craze.

Major companies like Verizon, Zillow, and Lyft didn’t miss a beat, quickly partnering with influencers spearheading this new trend. Even high-profile celebrities like J Lo and Kim Kardashian are capitalizing on it to promote their products. The wave includes big names like Maybelline, Marc Jacobs, Oreo, and e.l.f Cosmetics, all making strategic moves to adapt their marketing efforts.

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