Makin ke sini, jumlah regional coffee brand name di Indonesia tuh kayaknya udah makin gak kehitung deh ya banyaknya ?! Bahkan nih ya, saking banyaknya … kompetisinya pun pasti udah gak bisa lagi tuh, kalo cuma sekadar ngandelin produk enak doang!
Instead, they need to level up their organization and naturally, their advertising and marketing game!
NAH, talking this matters, Fore Coffee dan strategi advertising di baliknya word play here tentunya bisa jadi salah satu contoh yang menarik banget buat kita kulik!
That’s why di Marketin Talks kali ini, kami word play here mengundang Matthew Ardian, CMO of Fore Coffee buat langsung ngomongin A-Z inisiatif advertising and marketing di Fore, yang confirmed pake 360 ° advertising approach berlandaskan dua hal: GENUINENESS and CUSTOMER-CENTRIC.
Yap! Alih-alih cuma fokus menghadirkan produk yang oke, mereka ini juga fokus banget sama the whole experience, dan tentunya sama THE PEOPLE– not just the consumers, but additionally the barista, and also … the coffee farmers.
Penasaran apa aja insight dari skilled marketer dengan 15+ tahun pengalaman ini?
Yuk, langsung aja simak obrolan Marketin Talks kali ini, gas tonton sampai tuntas, don’t fail to remember to subscribe, and … ENJOY! xD
—-.
Phases.
00:00– Intro.
02:20– Get to Know Matthew Ardian.
04:06– His Thoughts Right Before Joining Fore.
05:56– Thought Process and Principles in Marketing.
08:30– Understanding Customers: Being a “Sensitive” Marketer.
12:54– Fore Coffee and Its 360 ° Marketing Initiatives.
15:48– Talking About the Biggest Marketing Challenges in F&B.
20:01– The Importance of a Great Product in Marketing.
22:17– Matthew Ardian’s Perspective on Virality.
24:13– The Stories Behind Fore’s Collaborations.
28:02– #FOREveryone: Fore Junior and the Collaboration with JUMBO.
31:27– Building a Consistent Customer Experience.
33:50– Translating the “Always Available Everywhere”.
37:13– Unveiling the “Pak Tani Ngopi di Jakarta” Campaign.
43:52– Being a Good, Better Marketer.
45:38– Value in Marketing as Marketers: Impact, Spark, Legacy.
49:10– Matthew on Leadership and Decision-Making.
51:56– 3 Essential Things for Marketers.
55:26– Dear Marketers: Remember the Core.
—-.
Go visit our various other networks:.
Instagram: https://www.instagram.com/hi.marketin/.
TikTok: https://www.tiktok.com/@hi.marketin.
—-.
For business inquiries:.
collab@rombak.media.
https://bit.ly/rombakWA.
—-.
A large APPRECIATION to everyone for watching this. See you in our following videos!