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Timestamps:

0:00 – Why Hormozi Obsesses Over Conversion
0:41 – The Future of Marketing Is CRO
1:33 – Pretty Websites Versus Converting Websites
2:06 – Two or Three Decisions That Matter
2:32 – One Split Test a Week
3:16 – The Only Two Things We Test
3:49 – Winning Above the Fold
4:44 – Kill the Stock Photos
5:47 – The Value Equation on a Website
6:38 – Proof and Speed Beat Bigger Promises
7:45 – You Are Selling Against Inaction
8:31 – How Amazon Removes Doubt
9:31 – Why Looking Different Still Matters
10:09 – Wrap Up and Next Steps

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Every person stresses over web traffic and virtually nobody stresses over what happens the 2nd that web traffic lands, which is precisely why a lot of businesses shed cash money sending out individuals to a web page that was never built to convert them. My team and I have actually built over 800 sites for everyone from start-ups to Fortune 500 firms, so when Alex Hormozi speaks regarding the conversion rates behind his multiple eight figure exits, I pay interest. In this video I pull back the curtain on his best website design recommendations and show you exactly what each item resembles on an actual website.

I clarify why a rather site and a site that transforms are not the same thing, and why I have watched simple award losing web pages defeat attractive ones merely due to the fact that a visitor could inform what the organization did in a couple of secs. I convert the worth equation into internet design, the dream end result your customer in fact desires rather of your item, the regarded chance of achievement, the time component, and the initiative and sacrifice, and I reveal you why the cash rests in the lower half of that formula, which on an internet site suggests evidence and speed.