Strategi Pemasaran

Strategi Pemasaran UMKM saat Covid 19 (Part 2) | #Salesboytalks Eps. 1

Beberapa waktu lalu saya membaca artikel-artikel penelitian tentang menghadapi krisis ekonomi bagi pelaku bisnis UMKM (small medium enterprises). Kemudian saya mencoba merangkum beberapa insight-insight yang relevan terkait strategi marketing dalam menghadapi situasi sulit pandemi Covid-19 ini, khususnya bagi pelaku UMKM. Semoga membantu.

Pada bagian part 2 membahas tentang marketing mix yaitu strategi produk (product), harga (price), dan tempat penjualan (place). Mari kita tonton videonya πŸ˜€

Referensi:
“The relationship between marketing strategies and performance in an economic crisis” (Koksal and Ozgul, 2007) https://bit.ly/2YuHOob | “The cyclical effect of advertising: Is reducing restaurant advertising appropriate in periods of economic contraction?” (Park and Jang. 2015) https://bit.ly/2W0B3ZJ | “How small-medium enterprises leverage intangibles during recessions.” (Cucculelli et al. 2014) https://bit.ly/2xwXZX1

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