Strategi Sosial Media

A Social Strategy

Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world’s leading experts on the business of social media. A Social Strategy draws on his analysis of proprietary data from social media sites, and provides not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to leverage social platforms to create a sustainable competitive advantage.

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