http://borobudur-training.com/market-intelligence.html

Pelatihan Market Intelligence, Pelatihan Competitive Intelligence, Pelatihan Proper Marketing, Pelatihan Marketing, Pelatihan intelijen pasar, Pelatihan marketing department, Pelatihan Intelijen Pemasaran, Pelatihan strategi pemasaran, Pelatihan metode pemasaran, Pelatihan Competitive Intelligence

Pelatihan Market Intelligence – Building Proper Insight

Pelatihan ini diperuntukkan bagi para manajer yang ingin memahami dan mendalami intelijen pasar dan analisisnya. Pelatihan market intelijen ini akan membekali peserta dengan konsep yang praktis, useful, dan mudah untuk diterapkan.

Pelatihan intelijen pasar ini akan memberi petunjuk yang jelas bagaimana melakukan pekerjaan intelijen pasar sesuai dengan situasi yang dihadapi oleh peserta.

Peserta selanjutnya akan mengenali berbagai isu yang terkait dengan competitivi strategy baik kita sebagai ‘penyerang (attact mode)’ atau pihak yang ‘bertahan (defence mode)

Mereka lebih lanjut akan mempelajari seperangkat tools untuk menganalisis informasi dan mengkomunikasikan kepada pihak lain secara efektif.

Peserta akan belajar bagaimana membangun sebuah sistem intelijen bisnis yang efektif. Pembahasan dilanjutkan dengan memahami peranan organisasi dalam intelijen pasar dan terakhir, akan dibahas masalah etika yang terkait dengan intelijen pasar…

Materi Pelatihan

1. Converging Foundations of Intelligence Analysis, yang akan membahas:nFocus from the Analysis, Decisional “Altitude”, Decisional Scope, Customer/Market Scope, Product and Technological Scope, Competitive Battlefield

2. Techniques for an aggressive Advantage yang akan membahas: Seeking an aggressive Advantage, The Organization’s Proper Options, It’s not about Aggression, Deterrence, Attack Strategies, Defensive Strategies

3. Industry Analysis: Answer to Comprehending the Competitive Situation, akan membahas: The significance of Industry Analysis, The Concepts of Industry Analysis, Factors which Influence the Competitive Position, Competitors in the market, Entry Barriers, Exit Barriers, Substitutes, Industry Analysis used, Mapping Proper Groups

4. Company Analysis:Assessing Competitive Fitness, yang akan membahas: How to carry out a Company Analysis, Why Perform the organization Analysis, Preparing a Proper Plan, Overview of the Proper Situation

5. Intelligence Analysis, yang akan membahas: The requirement for a technique, Exactly what do we would like from Competitor Analysis?, Developing Competitor Profiles, Portfolio Analysis, Causes of Customer Value: The Worth Chain, Designing a Proper Information System

6. Building a highly effective Business Intelligence System: Technology

and Business Structure, mempelajari: Strong Development in BI Software Market, Integrated Business Intelligence Systems, Real-time Business Intelligence Systems, Business Types of Intelligence, Choosing an Intelligence Model for the Organization

7. Marketing Intelligence, yang akan membahas: The significance of Marketing Intelligence, The need for Marketing Intelligence, Competitive Intelligence and Chance Cost, Kinds of Marketing Intelligence, Benchmarking, Organizing Intelligence Work, Using Marketing Intelligence, How you can Safeguard Intelligence and Business Secrets

8. Information Gathering and Intelligence Ethics, yang akan membahas: The Idea of Diversification of ethical Risk, Legality and Ethics, Evidence left with a Company’s Activities, Information in the Market, Product Analysis , Additional Information from Observation, Information from Customer ,Competitor Analysis on the web

Jika anda ingin mendaftar pelatihan, anda bisa menelpon, sms, atau mengisi form di bawah.

http://borobudur-training.com/contactus.php

Inilah alamat kami:

Dr. Dwi Suryanto, Ph.D.

Jalan Radio No. 3 BKR

Buah Batu – Bandung 40295

Telp: (022) 61610108 – HP: 081-321-616-080 atau 0856-242-190-62

E-mail: info@borobudur-training.com

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